Saturday, May 16, 2020
Capital Punishment Is The Death Penalty - 941 Words
Capital punishment Capital punishment is the death penalty, which results from committing capital crimes like espionage, treason and murder. According to Robert Dunham, the death penalty dates back to when the European settlers came to the United States, and captain George Kendall was the first to be executed in 1612. During that time, the death penalty was also practiced on criminals with minor offenses such as; stealing and killing animals etc. Death penalty before this time was carried out through crucifixion, drowning, burning alive, beating to death. After the tenth century, hanging became the usual method of execution. The United States of America also executed people with serious mental problems before 2002. According to CNN database, ââ¬Å"1,419 people were executed since 1976 while more than 3,200 inmates await execution.â⬠The death penalty varies between states, race and even gender. Capital punishment law varies across the states. Thirty-one among the fifty states have the death penal ty. Among the 1,419 executions that happened in the United States, 1,153 were from southern states. Texas leads the way with 530 executions, followed by Oklahoma with 112 executions. According to Elizabeth Rapaport, ââ¬Å" Only 2% of those executed from colonial times to present are womenâ⬠. A study done by Shatzes to prove that gender inequality exists, was based on data gathers from 1,299 cases of defendants convicted ofShow MoreRelatedCapital Punishment : The Death Penalty1482 Words à |à 6 PagesMrs. McElmoyl 12/12/14 Capital Punishment As stated by former governor of New York, Mario M. Cuomo, Always I have concluded the death penalty is wrong because it lowers us all; it is a surrender to the worst that is in us; it uses a power- the official power to kill by execution- that has never brought back a life, need inspired anything but hate. (Cuomo 1) This is one of the main arguments against capital punishment (also known as the death sentence.) Capital punishment is the ability for a governmentRead MoreThe Death Penalty And Capital Punishment931 Words à |à 4 Pageswritten down (Robert). The death penalty was applied for a particularly wide range of crimes. The Romans also used death penalty for a wide range of offenses. Historically, the death sentence was often handled with torture, and executions, except that it was done in public. In this century, the death penalty, execution or capital punishment, whatever youââ¬â¢d like to refer it as, is the result for committing capital crimes or capital offences and it is not in public. The death penalty has been practiced byRead MoreCapital Punishment : The Death Penalty1410 Words à |à 6 PagesCapital Punishment in America In 1976 the Supreme Court of the United States of America ruled the Death Penalty constitutionally permissible. The debate over capital punishment has always been a topic of great controversy. Before the Supreme Court ruling in 1976 America had been practicing capital punishment for centuries. At the current time some states enforce the death penalty, while some do not. There are differences of opinionââ¬â¢s relating to whether or not the death penalty is the proper wayRead MoreCapital Punishment And The Death Penalty991 Words à |à 4 PagesCapital Punishment Imagine your having a normal morning, eating breakfast doing your normal routine. Suddenly your phone rings and when you answer you hear the worst news possible. One of your family members has just been murdered in cold blood. You cry, mourn, then become angry. You attend the court hearing and you sit less than 20 feet away from the murderer. Do you truly believe this person deserves to live? Or should they face a punishment that is equal to their crime? Some may say CapitalRead MoreThe Death Penalty And Capital Punishment1569 Words à |à 7 Pagesthe death penalty also referred to as capital punishment. The death penalty is both useless and harmful to not only criminals but also their potential victims. This paper uses these horrific facts to try and convince the reader that the death penalty should be done away with before it is too late, although that time may have already come. With supporting evidence to support my cause, I hope that the following information sways at least one reader to see the harm of keeping the death penalty an activeRead MoreCapital Punishment And The Death Penalty1235 Words à |à 5 PagesWhat is capital punishment? Why do people support it, but yet people cherish lives? Is it a moral thing to do? Should one be for or against the Death Penalty? Letââ¬â¢s take a look deep into the world of justices and why capital punishment still exists in todayââ¬â¢s society. Capital punishment or the death penalty is a feder al punishment given to criminals who are convicted of murders. It is the highest law punishment available that can prevent future murders by developing fear within them. Capital punishmentRead MoreCapital Punishment And The Death Penalty1017 Words à |à 5 PagesName: Lucas Falley Topic: Capital Punishment Background: Capital punishment, or the death penalty, has existed for thousands of years. For as long as there has been organized society, the death penalty has existed in numerous cultures and civilizations. Throughout the years the methods have changed, but the use of capital punishment is becoming a pressing matter. Amnesty International reports that there are 140 countries worldwide that have abolished the death penalty, while over 50 countries stillRead MoreThe Death Penalty Is A Capital Punishment1271 Words à |à 6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intende d, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1539 Words à |à 7 PagesCapital punishment, otherwise known as the death penalty, has been the center of debate for a long time. Capital punishment may be defined as the ââ¬Å"[e]xecution of an offender sentenced to death after conviction by a court of law of a criminal offenseâ⬠(Capital Punishment). Up until 1846, when Michigan became the first to abolish the death sentence, all states allowed legal practice of capital punishment by the government (States). Currently, there 32 states still supporting the death penalty and 18Read MoreThe Death Penalty Of Capital Punishment1480 Words à |à 6 Pagesjustice system, such as the death penalty. Capital punishment has been used many times in history all around the world, and it was quite popular. Many people argue that capital punishment is useful in deterring crime and that it is only fair that criminals receive death as punishment for a heinous crim e. On the contrary, others see the death penalty as a violation of the 8th amendment. It restricts excessive fines, and it also does not allow cruel and unusual punishment to be inflicted upon criminals
Wednesday, May 6, 2020
The Duty Of Non Commissioned Officer ( Nco ) - 1856 Words
Imagine after 15 long months over seas in Iraq where you had to make the hardest decisions anyone can make, you saw and done things that no one should have to see and or do but you made it home alive. Now you are living in the barracks on your military base back home, these are much like the dorms many college students live in. Then you realize that although this is ââ¬Å"yourâ⬠room and yes you are an ââ¬Å"adultâ⬠that your Non-Commissioned Officer (NCO) has the ability to not only control every task you complete while at work but he or she also has the ability to enter your room at almost any time he or she wants and for almost any reason they can think of. It is 2A.M. and your unit decided to do a barracks inspection, your NCO knocks on theâ⬠¦show more contentâ⬠¦The next step of the process is the chain of command; Officers are at the top warrants in the middle and enlisted at the bottom. Offices come up with a mission and pass that order down to the Enlisted NCOs (E-5 through E-9) (Warrant Officers do not control soldiers they are a specialist on a specific job). That NCO then has one job and that is to complete the mission that is passed down from the officer to him or her. Now I need you to picture yourself as a leader of young men and women getting ready to bored a plane to head over seas to fight in the middle east, all your soldiers families ask you to bring their husband, wife, mom, dad, son or daughter home alive and safe, you look at these family members in the eyes and have no choice but to tell them you will do everything in your power to ensure all your guys come home safe and in one piece! Next thing you know you are in a war zone rounds are flying over your head and you are being penned down by superior enemy fire, your training kicks in and you start to order your soldiers to make a flanking maneuver to suppress the enemy with two way directional fire while preforming buddy rushes and over run the enemy. What happens if y our soldiers donââ¬â¢t listen, or donââ¬â¢t respect you enough to trust your plan to win this battle? As a NCO you have to have the respect of your soldiers while at the same time they must
Tuesday, May 5, 2020
Social Network Structure on Enterprise Systems â⬠MyAssignmenthelp
Question: Discuss about the Social Network Structure on Enterprise Systems. Answer: Introduction: This is an age of technology based business (Da Xu, 2011). Use of IT systems in the business has not only helped companies in increasing their smoothness of work but also helped in increasing the efficiency of the firm. There are many kinds of enterprise system that is available in the market that helps the companies in managing their various operations. The use of different type of enterprise systems depends on the operations that are performed inside the unit. These systems help in improving the performance of the firm. Adoption of any enterprise system requires some kind of organisational change management. This is due to the reason that there are many resistive factors that inhibits its successful implementation. This report highlights the contribution of enterprise system on the organisational performance as well as the ways in which this contribution can be measured. It also reflects about the principle drivers behind business adopting a supply chain management system. It also reflects the considerations related to organisational change management that is necessary for the adoption of enterprise system. Enterprise system contributes to the organisational performance in many ways (Bi, Da Xu and Wang, 2014). It can be understood in the way that enterprise systems helps in brining smoothness and efficiency to the work process which is major attributes of organisational performance. Some of the ways in which enterprise system enhances organisational performance are as follows: Data management: One of the most important way in which enterprise systems contributes is that it helps in managing the data that is produced in various operations at various units. These data can be recalled at the required time for the process of decision making (Salleh, Teoh and Chan, 2012). It helps in making the decisions that are more specific as well as more reasonable and based on facts. Better decisions always help in enhancing the organisational performance. Automating customer service process for employees: Systems like ERP helps in streamlining their customer service experience (asidharan, et al., 2012). This automation helps in streamlining all the back end operations so that a constant service can be given to the consumers. This results in increasing the organisational performance. Scaling the resources: It helps various companies in scaling their resources up and down as per the requirement of the firm at any time (Kim, 2011). This helps in making sure that a firm can utilise its resources for the longer time and as per the requirement which is necessary for increasing the organisational performance. This also reduces the cost on the purchase of IT hardware as internet based enterprise systems like cloud computing is helpful for managing the data of the company without extensive cost. Standardisation of process: This system helps in maintaining the standards for any procedures which helps in producing products and services of best quality (Themistocleous, Soja and da Cunha, 2011). This is necessary for achieving higher employee satisfaction and hence enhances the organisation performance of the company. Improving supply chain management: One of the major factors that enhance the organisational performance of the company is when its supply chain management gets improved (Linington, et al., 2011). Enterprise system helps in streamlining the supply chain management in the large part is through the use of data about how, where and when consumers orders and suppliers deliver. This helps in making sure that products are delivered to the consumers more reliably that too at the lower cost. There are several ways in which this contribution can be measured. It can be done by the use of performance metrics. There are several metrics that can be used for measuring the contribution. Evaluating the previous and next values of these metrics one can understand the contribution it has made (Weichhart, et al., 2016). The increase in the values can be easily measured. Apart from this it can also be seen that the number of errors in the processes also gets reduced. The inconsistency can be seen to be removed. Return on investments can be useful in this regards. Some of the other measures: Higher sales Higher repeat sales Higher sales conversion rates Higher customer retention rates A better public image On-time completion Output production Effectiveness of network performance Principle drivers behind businesses adopting supply chain management system Supply chain management system has become very important part of the modern day business (Trinh-Phuong, Molla and Peszynski, 2012). This is due to the reasons that it helps in fulfilling the demands of the consumers. With the use of this system company can make better relation with their consumers as it helps in fulfilling the demands of the consumers on time. There are some of the drivers behind the businesses adopting supply chain management. Reduction in cost: With the use of the Supply chain management system a company can assure the quality of the products they are delivering. This is due to the fact that this system helps in predicting the ways in which a good delivery can be made. Measuring demands: Other major driver for business that forces them to adopt supply chain management system is that it helps in predicting the demands of the products which is necessary for fulfilling the demands of the consumers at the required time. Inventory buffer: It also helps in bringing flexibility in the storage of the products (Vakalfotis, Ballantine and Wall, 2013). As there is continuously variability in the consumers spending, firms are required to manage their inventories at the minimum cost while ensuring that consumers demands are fulfilled at the required time. This prediction is made by evaluating the data that is stored in the system in their previous operations. Low cost shipping: Since there are many ways in which consumers order products. It can be in both the ways i.e. direct from the outlets or from online stores. In case of the online order Supply chain management system helps the company to predict the path through which shipping cost will be least (Panetto, et al., 2016). This system readjusts the supply chain in such a manner that customer preferences can be met. Emerging risk in business: Amount of risk in the business is increasing at very faster rate. This has forced the firms to adopt supply chain management system as this system allows determining the critical risk factor in the firm or with their suppliers. Risks are calculated in terms of quality of products, compliances with applicable laws or safety related to operations (Sedera, et al., 2016). Without this system many companies can be exposed to many kinds of legal risks and liabilities. Organisational change management considerations necessary for successful adoption of an enterprise system In order to ensure that enterprise system contributes to the performance of the firm. Every company needs to make sure that they have adopted change management consideration for successful implementation of enterprise system. Some of the considerations are as follows: Training: This is most important aspect of organisational change management that every firm must check before implementing enterprise system. It is essential that employees have the training of how to take use of the enterprise system for their operations (Mathrani, et al., 2012). It is a transition from manual methods of managing operations to automatic mediums and hence a serious of raining is required. It is considered that the training must be done as soon as the plan for the implementation is made so that there must be no chaos at the last time. Communication: This consideration of organisational transformation is also highly necessary. An effective communication in an organisation helps in removing the confusion that is present in the minds of stakeholders. Most of the consumers are highly resistive towards the changes from manual methods of operations to automatic system and hence a proper communication is required to eliminate any false estimation. This will also help consumers in telling the reason why such changes are required. Employee engagement: It is also necessary that while making such kind of system implementation employee engagement must be ensured (Schubert and William, 2012). In the various units employees must be engaged in the process like in calculating the cost of implementation, understanding the complexities of the systems etc. Cultural concerns: There are people from different cultural backgrounds and hence it becomes difficult for the companies to satisfy all of them while making any such transformations. This is also due to the fact that every employee has their personal perspective towards any such changes especially in terms of risks involved, benefits of these systems, goal of implementation etc. Leadership approach: It depends on the leadership approach that how the system can be implemented. It is also measured in terms of how much ready a leadership is for facing the consequences of the transformation. There will be requirement of heavy investments which must be provided by the leaders from time to time. For successful adoption leaders needs to motivate their staffs by clarifying the goals for which this transformation is made. Conclusion From the above report it can be concluded that there are enterprise system has a very major role in the modern day business. It not helps in increasing the speed of the operations but also helps in removing the flaws that are present operational mechanism. It has a very major role in the improving the organisational performance of the company. There are some of the metrics like ROI that can be used for measuring the contribution of enterprise system in enhancing the performance of the organisation. There are few of the drivers that is playing role behind businesses adopting supply chain management systems. Apart from this there are several organisational change management considerations that is necessary for successful adoption of enterprise system. References Bi, Z., Da Xu, L. and Wang, C., (2014) Internet of things for enterprise systems of modern manufacturing.IEEE Transactions on industrial informatics,10(2), pp.1537-1546. Da Xu, L., (2011) Enterprise systems: state-of-the-art and future trends.IEEE Transactions on Industrial Informatics,7(4), pp.630-640. Kim, H.W., (2011) The effects of switching costs on user resistance to enterprise systems implementation.IEEE Transactions on Engineering management,58(3), pp.471-482. Linington, P.F., Milosevic, Z., Tanaka, A. and Vallecillo, A., (2011)Building enterprise systems with ODP: an introduction to open distributed processing. CRC Press. Mathrani, S. and Mathrani, A., (2013) Utilizing enterprise systems for managing enterprise risks.Computers in Industry,64(4), pp.476-483. Panetto, H., Zdravkovic, M., Jardim-Goncalves, R., Romero, D., Cecil, J. and Mezgr, I., (2016) New perspectives for the future interoperable enterprise systems.Computers in Industry,79, pp.47-63. Salleh, S.M., Teoh, S.Y. and Chan, C., (2012) July. Cloud Enterprise Systems: A Review Of Literature And Its Adoption. InPACIS(p. 76). Sasidharan, S., Santhanam, R., Brass, D.J. and Sambamurthy, V., (2012) The effects of social network structure on enterprise systems success: A longitudinal multilevel analysis.Information Systems Research,23(3-part-1), pp.658-678. Sedera, D., Lokuge, S., Grover, V., Sarker, S. and Sarker, S., (2016) Innovating with enterprise systems and digital platforms: A contingent resource-based theory view.Information Management,53(3), pp.366-379. Themistocleous, M., Soja, P. and da Cunha, P.R., (2011) The same, but different: enterprise systems adoption lifecycles in transition economies.Information Systems Management,28(3), pp.223-239. Trinh-Phuong, T., Molla, A. and Peszynski, K., (2012) Enterprise Systems and Organizational Agility: A Review of the Literature and Conceptual Framework.Communications of the Association for Information Systems,31. Schubert, P. and William, S.P. (2012) Benefits of enterprise system use. [Online]. Available at: https://www.researchgate.net/publication/224123317_Benefits_of_Enterprise_Systems_Use . [Accessed on: 29th March 2018]. Vakalfotis, N., Ballantine, J. and Wall, A.P., (2013) A literature review on the impact of enterprise systems on management accounting. Weichhart, G., Molina, A., Chen, D., Whitman, L.E. and Vernadat, F., (2016) Challenges and current developments for sensing, smart and sustainable enterprise systems.Computers in Industry,79, pp.34-46.
Thursday, April 16, 2020
Two Gentlemen Of Verona Monologue Essay Thesis Example For Students
Two Gentlemen Of Verona Monologue Essay Thesis A monologue from the play by William Shakespeare LAUNCE: When a man\s servant shall play the cur with him, look you, it goes hard: one that I brought up of a puppy, one that I saved from drowning when three or four of his blind brothers and sisters went to it. I have taught him, even as one would say precisely, \Thus I would teach a dog.\ I was sent to deliver him as a present to Mistress Silvia from my master, and I came no sooner into the dining chamber but he steps me to her trencher and steals her capon\s leg. O, \tis a foul thing when a cur cannot keep himself in all companies! I would have, as one should say, one that takes upon him to be a dog indeed, to be, as it were, a dog at all things. If I had not had more wit than he, to take a fault upon me that he did, I think verily he had been hanged for\t. Sure as I live, he had suffered for\t. You shall judge. He thrusts me himself into the company of three or four gentleman-like dogs under the Duke\s table. He had not been there bless the mark a pissing-while but all the cham ber smelt him. \Out with the dog,\ says one. \What cur is that?\ says another. \Whip him out,\ says the third. \Hang him up,\ says the Duke. I, having been acquainted with the smell before, knew it was Crab, and goes me to the fellow that whips the dogs. \Friend,\ quoth I, \you mean to whip the dog?\ \Ay, marry, do I,\ quoth he. \You do him the more wrong,\ quoth I; \\twas I did the thing you wot of.\ He makes me no more ado, but whips me out of the chamber. How many masters would do this for his servant? Nay, I\ll be sworn, I have sat in the stocks for puddings he hath stol\n, otherwise he had been executed. I have stood in the pillory for geese he hath killed, otherwise he had suffered for\t. Thou think\st not of this now. Nay, I remember the trick you served me when I took my leave of Madam Silvia. Did not I bid thee still mark me and do as I do? When didst thou see me heave up my leg and make water against a gentlewoman\s farthingale? Didst thou ever see me do such a trick? We will write a custom essay on Two Gentlemen Of Verona Monologue Thesis specifically for you for only $16.38 $13.9/page Order now
Thursday, March 12, 2020
Assistive Technologies Linked to Low Vision
Assistive Technologies Linked to Low Vision This is a case involving Emily, a fives of auditory-based technologies that can be applied in this case would include the use of tape recorders to record class sessions for future review by the students. There are also software programs and computer systems that can convert text to speech or other forms of communication medium which may be appropriate for the user. Speech-based technology is another useful intervention which may assist Emily cope with her disability challenges, especially in class. This program will involve things such as portable note takers. In this context, text is entered into the system using Braille keyboards or QWERTY keyboards that are specifically designed for persons who prefer touch-typing.Advertising We will write a custom critical writing sample on Assistive Technologies Linked to Low Vision specifically for you for only $16.05 $11/page Learn More Once the text has been loaded, the note takers provide speech output which can ena ble users understand previous learning experiences better. Type Lite and PacMATE Series are good examples of common portable note takers used to assist persons with low vision in class. There is no doubt that, through effective application of the above assistive technologies, Emilyââ¬â¢s capabilities at school will improve greatly and match those of typical peers in class. These technologies will help her understand lessons taught to her better, and this will increase her motivation in class activities. These programs will also help at improving Emilyââ¬â¢s self-reliance abilities, since she could now understand her lessons without many complications. Improved performance, which is the goal for every student, will also be realized in Emilyââ¬â¢s life through these interventions. References Abner, G. Lahm, E. (2002). Implementation of assistive technology with students whoà are visually impaired: Teachers readiness. Journal of Visual Impairment à Blindness, 96(2), 36-45 . Beard, L.A., Carpenter, L.B., Johnston, L.B. (2011). Assistive technology: Access forà all students (2nd Ed.). Upper Saddle River, NJ: Pearson Education, Inc. Braddock et al. (2004). Emerging technologies and cognitive disability. Journal ofà Special Education Technology, 19(4), 49-56. Bryant, D., Bryant, B., Raskind, M. (1998). Using Assistive Technology to Enhanceà the Skills of Students with Learning Disabilities. Intervention in School andà Clinic, 34(1), 53-58.Advertising Looking for critical writing on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hasselbring, T. Bausch, M. (2005). Assistive technologies for reading. Learning, 63à (4), 27-34. Iovannone et al. (2003). Effective educational practices for students with autismà spectrum disorders. Focus on Autism and Other Developmental Disabilities, 18à (3), 150-165. Man, D., Wong, M. (2007). Evaluation of computer-access solutions for students withà quadriplegic athetoid cerebral palsy. The American Journal of Occupationalà Therapy, 61(3), 355-364. Todis, B. (1996). Tools for the Task? Perspectives on Assistive Technology inà Educational Settings. Journal of Special Education Technology, 13(2), 49-61.
Tuesday, February 25, 2020
Explain the course of the First Roman Civil War Essay
Explain the course of the First Roman Civil War - Essay Example To counter the Germanic invasions, Gaius Marius recruited a large number of people from the non-propertied class into the army. After expiry of their stint with the army, with no farms to return to, they depended on their generals for livelihood. The Generals utilized the power of the following to their advantage to wrest more authority. The first successful military coup was that of Sulla in 88 BC. Sulla made efforts to set right the situation but the power-hungry generals sabotaged the settlement after he died and that led to the war between Pompey and Caesar. Caesar won and appointed himself as the dictator for life. Before that he continued to destroy the resistance and in 46 BC he reached Iberia to fight war for the defeat of sons of Pompey. By temperament Caesar was a democratic ruler and he argued, ââ¬Å"There shall be free elections and the Senate and the Roman people shall be in full control of the government. To facilitate this and fix the terms and ratify them with an oath, I suggest that Pompey either comes to meet me or allows me to meet him. By submitting our differences, to mutual discussion, we shall settle them all.â⬠(40) But he was assassinated by some senators led by one of his close friends, Brutus, and the situation was out of hand again. His heir Augustus (former Octavian) with Mark Anthony fought against the killers and defeated them. They ruled the empire but war erupted amongst these two as well and Anthony was defeated. The shrewd Octavian succeeded in hammering out the settlement to restore the Republic, assumed reserve powers to control the legions and stalled the competition amongst the ambitious generals. He defeated Anthony and Cleopatra (who committed suicide) and declared himself as the Emperor of Rome in
Sunday, February 9, 2020
Need an Integrated Marketing Communications Approach by UPS & Case Study
Need an Integrated Marketing Communications Approach by UPS & Promotional Objective - Case Study Example The researcher states that UPS was finding it tough to convince customers of its capabilities in this synchronized commerce market space. Hence, it felt the need for taking an integrated marketing communications approach to convey its new positioning. The promotional objective of this new repositioning strategy was to build a sort of bridge between its old perception by the customers and its desired positioning. This led UPS to change its logo, adopt the color brown in its logo and marketing campaigns and hiring a new advertising agency. The idea was to make consumers aware of the new business lines, invite calls from them and then convert those calls into business. UPS wanted different marketing strategies for different sets of audiences or stakeholders. Therefore, it segregated them into 4 different categories from the business point of view and consumers formed the fifth category. These categories exhibited characteristics which were distinct from each other. There were shipping d ecision makers in manufacturing firms while the people were widely distributed in service firms. There were small independent business owners on one side and senior business decision makers on the other. The needs of these 4 categories were unique and hence required to be dealt separately. It was not appropriate to use a single marketing campaign for these 4 different types of audiences. Hence, it made sense for UPS to take four different approaches to marketing. Brand recall rate is the degree to which a brand name is remembered by the consumers as belonging to a brand, product, service or company. Brand recall significantly increases the probability of a brand being preferred or bought by the customer. Before the marketing campaign with the use of Brown color, UPS faced a big issue of brand recall in categories other than package shipping and delivery. Hence, the main purpose of its marketing campaign was to make consumers aware of its product lines so that they can recall the bra nd name of UPS whenever that product line is talked about.
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